Leverages Google Cloud Vision to Power Advanced Image Recognition in
the Enterprise
REDWOOD CITY, Calif.--(BUSINESS WIRE)--
Box, Inc. (NYSE: BOX), a leader in cloud content management, today
announced that it is bringing advanced image recognition capabilities to
enterprise content through an integration with Google Cloud Vision.
Available today in private beta, the integration represents one of Box’s
first use cases of advanced machine learning to help enterprises improve
workflows and drive efficiencies through more accurate discovery and
deeper insights into unstructured content stored in Box.
“Organizations today have no way to extract insights from the massive
amounts of unstructured data that are essential to their business,
missing a huge opportunity to drive innovation, efficiency, and cost
savings,” said Aaron Levie, cofounder and CEO, Box. “By combining the
machine learning capabilities of Google Cloud with the critical data
businesses manage and secure in Box, we are enabling our customers – for
the first time – to unlock tremendous new value from their content,
digitize manual workflows, and accelerate business processes.”
Images are the second fastest growing type of business content in Box,
but their value has remained largely untapped. Leveraging Google Cloud
Vision’s machine learning capabilities, Box customers can surface
insights from images by detecting individual objects and concepts,
capture text through optical character recognition (OCR), automatically
add keyword labels to images for faster search & filtering, and easily
build metadata on image catalogs to automate business processes and
speed up workflows across every industry.
“Box’s application of Google Cloud’s machine learning APIs brings to
life the potential of AI in the enterprise,” said Fei-Fei Li, Chief
Scientist, Google Cloud AI and Professor of Computer Science, Stanford
University. “Understanding images remains a challenge for businesses and
Box’s application of the Vision API demonstrates how the accessibility
of machine learning models can unlock potential within a business’s own
data. Ultimately it will democratize AI for more people and businesses.”
State-of-the-art Machine Learning for the Enterprise
Image recognition using Google Cloud Vision enables Box customers to
revolutionize how they manage images and streamline image-based
workflows, simply and securely, across their extended enterprise. For
example, they can:
-
Accelerate the detection of quality control issues by
making it easier to ingest, tag and search images.
-
Enhance team collaboration by making all of a
project's content, including whiteboard photos and hand written notes,
available in a single search stream.
-
Increase marketing operations by creating digital
asset management (DAM) repositories, organized by metadata and saved
searches.
-
Streamline hiring and on-boarding by having candidates
upload a picture of a driver's license to Box, which detects the
information on it, triggering an automatic background check.
-
Improve customer application processing by enabling
customers to scan or take pictures of forms and automatically initiate
workflows.
"Box’s approach to machine learning and image recognition empowers
enterprises to derive value from otherwise unstructured data,” said
Wayne Kurtzman, Research Director, Social and Experiential Solutions at
IDC. “By extending their multi-partner approach to their intelligence
strategy, Box is leveraging machine learning techniques to deliver
customers with a powerful new benefit: Make image files easily
searchable and more usable, saving time and increasing the value of and
ability to collaborate on visual assets."
Join us at BoxWorks 2017, Box’s annual user conference happening October
10-12 at Moscone Center in San Francisco. To register and view the full
agenda, please visit: www.box.com/boxworks/ and
stay tuned for ongoing announcements on amazing industry speakers and
event details.
About Box
Box (NYSE:BOX) is the cloud content management company that empowers
enterprises to revolutionize how they work by securely connecting their
people, information and applications. Founded in 2005, Box powers more
than 74,000 businesses globally, including AstraZeneca, General
Electric, P&G, and The GAP. Box is headquartered in Redwood City, CA,
with offices across the United States, Europe and Asia. To learn more
about Box, visit http://www.box.com/.
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Source: Box, Inc.